Some early experiments on anchoring and adjustment tested whether distracting the subjects—rendering subjects cognitively “busy” by asking them to keep a lookout for “5” in strings of numbers, or some such—would decrease adjustment, and hence increase the influence of anchors. Most of the experiments seemed to bear out the idea that being cognitive busy increased anchoring, and more generally contamination.

Looking over the accumulating experimental results—more and more findings of contamination, exacerbated by cognitive busyness—Daniel Gilbert saw a truly crazy pattern emerging: Do we believe everything we’re told?

One might naturally think that on being told a proposition, we would first comprehend what the proposition meant, then consider the proposition, and finally accept or reject it. This obvious-seeming model of cognitive process flow dates back to Descartes. But Descartes’s rival, Spinoza, disagreed; Spinoza suggested that we first passively accept a proposition in the course of comprehending it, and only afterward actively disbelieve propositions which are rejected by consideration.

Over the last few centuries, philosophers pretty much went along with Descartes, since his view seemed more, y’know, logical and intuitive.¹ But Gilbert saw a way of testing Descartes’s and Spinoza’s hypotheses experimentally.

If Descartes is right, then distracting subjects should interfere with both accepting true statements and rejecting false statements. If Spinoza is right, then distracting subjects should cause them to remember false statements as being true, but should not cause them to remember true statements as being false.

Gilbert, Krull, and Malone bear out this result, showing that, among subjects presented with novel statements labeled true or false, distraction had no effect on identifying true propositions (55% success for uninterrupted presentations, vs. 58% when interrupted); but did affect identifying false propositions (55% success when uninterrupted, vs. 35% when interrupted).²

A much more dramatic illustration was produced in followup experiments by Gilbert, Tafarodi, and Malone.² Subjects read aloud crime reports crawling across a video monitor, in which the color of the text indicated whether a particular statement was true or false. Som...

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